Technology Entrepreneurship

Affiliation

Name: Adam J. Bock
SCID: Wisconsin School of Business
Department: Management and Human Resources
Course Name: Technology EntrepreneurshipCourse Objectives:

  • CO1: Students will identify and explain the components and purpose of the entrepreneurial journey model in the broader context of technology commercialization
  • CO2: Students will assess entrepreneurial traits and motivations based on real-world data
  • CO3: Students will integrate information developed from journey models, entrepreneurial context, and product-market analyses to propose and evaluate technology commercialization pathways

Course Units:

  • CU1: Entrepreneurial traits and motivation
  • CU2: Technology commercialization paths
  • CU3: The Entrepreneurial Journey Model

Unit Objectives:

  • UO1: Describe and explain the components of the entrepreneurial journey model with specific reference to theories of role and identity
  • UO2: Map the experiences of individuals and organizations on the journey model based on observed or secondary data
  • UO3: Reflect on entrepreneurial intent/goals by self-evaluation of the student’s own position on the journey model based on prior experience and demonstrated traits/characteristics.

Activity One

Activity:
Description:Introduction to role and identityModality: Online (not in class)
Activity Sequence: Read chapter
Required Knowledge: None
Time on Task: 20 minutes
Objectives Supported: UO1
Horton Type: Absorb
Bloom’s Level: Remember; Understand / Explain
Evidence: Prepared for in-class activities
Pedagogical Role: Instructor-created knowledge check
Social Role: NA
Managerial Role: NA
Technical Role: NA

Activity Two

Activity:
Description:Online quiz for retention (not graded)Modality: Online
Activity Sequence: Take quiz (3-4 questions) on journey model elements via Canvas; quiz may be retaken as often as student prefers
Required Knowledg: Activity 1
Time on Task: 10 minutes
Objectives Supported: UO1; UO2
Horton Type: Do
Bloom’s Level: Explain; Apply
Evidence: Numerical score on quiz
Pedagogical Role: Understanding of key concepts
Social Role: Cultivate offline work habits and student participation
Managerial Role: Ensure that all students have attempted quiz at least once
Technical Role: Use of Canvas’ quiz system

Activity Three

Activity:
Description:Reflection on role and identity in journey modelModality: In class
Activity Sequence: Write in journal/blog for 3-5 minutes about role and identity including identification of two examples from personal experience
Required Knowledge: Activity 1
Time on Task: 5 minutes
Objectives Supported: UO1; UO2
Horton Type: Do
Bloom’s Level: Explain; Apply
Evidence: Descriptions of concepts and relevant application to real-world examples
Pedagogical Role: Understanding of key concepts and contribution to ongoing reflection
Social Role: Cultivate offline work habits and student participation
Managerial Role: Communicate clear expectations and monitor class time
Technical Role: Test use of online journal/blogging system

Activity Four

Activity:
Description:Journey mapping with peerModality: In class
Activity Sequence: Work with a peer to map each other on the journey model based on data points (prior experiences / behaviors)
Required Knowledge: Journey model framework
Time on Task: 15 minutes
Objectives Supported: UO1; UO2
Horton Type: Do; Connect
Bloom’s Level: Apply; Analyze
Evidence: Journel model maps on Slides available to class
Pedagogical Role: Demonstration of knowledge and journey mapping skill; normalization of non-value-laden journey map “positions”
Social Role: Cultivate offline work habits and student participation
Managerial Role: Communicate clear expectations and monitor class time
Technical Role: Test use of online journal/blogging system

Activity Five

Activity:
Description:Distinguishing journey map levelsModality: Online (not in class)
Activity Sequence: Research technology entrepreneur and generate journey maps for individual and organization
Required Knowledge: Journey model framework, secondary research data on technology entrepreneur
Time on Task: Varies from 30 min to 2 hours (target: 1 hour)
Objectives Supported: UO1; UO2; UO3
Horton Type: Do; Connect
Bloom’s Level: Evaluate
Evidence: Data table and journey map slides submission
Pedagogical Role: Application of key concept to real-world context/data
Social Role: NA
Managerial Role: NA
Technical Role: NA

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