University of Wisconsin–Madison

SCHOOL OF HUMAN ECOLOGY

Soyeon Shin

“I am a consumer behavior researcher. Two decades ago, I conducted a research in the online shopping space. At that time, there were two thoughts – either online will take over the brick-and-mortar stores, or online will never make it. But my forecasting research on consumer behaviors predicted that those businesses that embrace both venues will do the best. I think this theory applies to learning. Those universities and programs that embrace both technology and classroom learning + experiential learning on campus and in the fields will be the ones that will prosper. Kudos to UW and UW faculty members who are embracing it all for student learning.”

Soyeon, Shim
Dean, School of Human Ecology